As part of our 10th Anniversary Celebrations, we opened a contest for the public to design the official poster to commemorate this amazing occasion. We were thrilled to see so much incredible work submitted and are proud to announce our winner, Solveig Stoebe who is not only a fantastic graphic designer, but a past women’s winner of the 2017 RBC GranFondo Whistler.
We loved her posters for the clean, classic lines and the way they evoked the official UCI colours as a tribute to our World Cup status this year and World Championships hosting next year. We’d like to take a minute to say thank-you to everyone who entered, and congratulations to Solveig on her most recent GranFondo win!
Solveig sent us a statement about the inspiration that we’re pleased to share with you.
“The challenge to design a poster for RBC GranFondo was another perfect match what shows my true two passions: Design + Cycling/Sports. I like the simplicity and clarity they show, while bringing the 10th year anniversary crest, cycling, the route, the UCI colours together in a way that engages the viewer to feel like being already on the journey. The different versions show several ways of interpretation this great community, sport and anniversary, where the focus shifts throughout the several elements. Am very grateful to be part of this special cycling community here in Vancouver, as a cyclist, winner of the GranFondo 2017, and now as a designer.”
In addition to the primary winning poster, we’re also going to be printing up Solveig’s two alternate designs and making them available in limited numbers to become treasured keepsakes and works of art. Watch your inbox and our social channels for details on how to acquire these posters!